GTM Engineering & Tech Consulting
Stop scaling people. Start scaling systems.
Gamma builds and runs go-to-market infrastructure (data, signal, automation, AI) for B2B companies in technology, real estate, finance, professional services and insurance.
GAMMA · REVENUE ENGINE
γ
COMPOUNDING,
NOT ADDITIVE
01
Attention
THE RIGHT ACCOUNTS SEE YOU
02
Offer
WORTH ANSWERING
03
Conversion
INTEREST TO OPPORTUNITY
04
Delivery
THE WORK, AND THE PROOF
05
Expansion
MORE FROM WHAT YOU HAVE
THE LOOP ONLY SPINS AS FAST AS THE INFRASTRUCTURE UNDERNEATH IT
[ 01 DATA ]
[ 02 SIGNAL ]
[ 03 ACTIVATION ]
[ 04 MEASUREMENT ]
A REASON TO REPLY
A REASON TO MEET
A REASON TO STAY
A REASON TO BUY AGAIN
A REASON TO BE BELIEVED
The problem
Your growth is linear because your go-to-market is manual.
Firms your size grow one way: hire another producer. Every new dollar costs what the last one did, and growth stalls the moment hiring stalls. That gets called a sales problem. It usually isn’t.
A filing cabinet with a login
The CRM stores what someone typed. It doesn’t find anything, notice anything, or tell anyone.
Records too thin to act on
So producers rebuild the same research by hand every time, and none of it gets written back.
Signals nobody watch
The events that precede a purchase are known to the business and monitored by no system.
No cost per opportunity
Nobody can answer what a deal costs to source without building a spreadsheet on a Friday.
Why now
Everyone is selling you a software company’s signal set.
Signal-based targeting isn’t experimental. But the list of signals every agency monitors was assembled for venture-backed software companies, then copy-pasted onto everybody else.
What every agency monitors
Funding rounds
Job postings
Leadership changes
Website visitors
Intent data
Tech-stack change
Genuinely predictive for a software company. Mostly noise for everyone else.
What your industry actually runs on
X-dates
Lease expirations
ADV amendments
Permit filings
Loan maturities
Partner moves
Carrier appointments
RFP cycles
13F changes
Ownership transfers
Public, structured, and almost entirely unwatched. Knowing they exist requires knowing the industry. That’s the work.
What we build
Four layers. Built in order.
An engine isn’t a tool you buy. It’s four layers built in sequence, because each is worthless without the one beneath it. Most firms bought pieces of layer three and wonder why nothing works.
01
Data
Your CRM restructured around how you actually sell. Then automated enrichment: several sources queried in sequence until an account record fills itself in, so nobody types firmographics, ownership or contacts by hand again. Then hygiene rules that keep it clean.
CRM architecture
Automated enrichment
Deduplication
Hygiene rules
Contact discovery
System-of-record integration
02
Signal
Nobody buys because you emailed on a Tuesday. They buy because something changed. We identify the changes that precede a purchase in your specific market, then monitor them automatically instead of hoping someone notices.
Renewal & X-date tracking
Public record monitoring
Regulatory filings
Leadership & advisor moves
Visitor identification
Intent data
03
Activation
A signal is worthless if it lands in a report nobody reads. Every trigger routes to a play: outreach built off the signal itself, AI research that drafts specific messages at volume, and routing that puts the account in the right producer’s hands in minutes.
Signal-triggered sequences
AI research & drafting
Lead scoring
Producer routing
Deliverability
Email + LinkedIn + phone
04
Measurement
One dashboard that answers where revenue actually comes from: which signals convert, which producers convert them, what an opportunity costs, and where deals die.
Attribution
Pipeline reporting
Producer performance
Cost per opportunity
Forecast accuracy
Industries
Five industries. Five signal libraries.
We work with B2B companies that already have a sales team. Every engagement starts from the signal library for your industry, not a generic playbook with your logo on it.
Industry
What we monitor that nobody else does
Technology
B2B software and IT services with a real sales motion
The one industry where this is well served, so we take it where the standard playbook underperforms: vertical software selling into the four industries above, MSPs, and industrial or infrastructure tech.
Tech-stack change
Contract & renewal cycles
Hiring signals
Funding & M&A
Integration launches
Visitor identification
Real estate
CRE brokerage, property management, development, proptech
Almost everything that precedes a transaction is a matter of public record, and almost nobody has wired the public record to their CRM.
Lease expirations
Permit filings
Ownership transfers
Zoning & entitlement
Loan maturities
Footprint change
Finance
RIAs, wealth management, lending, PE and IB advisory
The most reliable buying signals in finance are regulatory filings that publish on a schedule. Free, structured, and largely unwatched.
ADV amendments
13F changes
AUM thresholds
Advisor moves
Liquidity events
Debt maturities
Professional services
Accounting, legal, consulting, engineering & AE, staffing
Partner-led business development with nothing underneath it. The relationship graph your firm already has is the highest-yield asset nobody has queried.
Partner & principal moves
RFP cycles
Audit & fiscal calendars
Alumni networks
Award cycles
Compliance deadlines
Insurance
Commercial P&C, benefits, specialty lines, MGAs
Renewal timing is the highest-value signal in the industry, and your AMS knows every X-date in the book while telling no other system about any of them.
X-dates
Carrier appointments
License filings
Producer moves
Class-code expansion
Loss-run cycles
Systems
The system we build on is one you can keep.
Everything runs on established systems under your own licenses. No proprietary black box, nothing that stops working the day we do.
CRM
HubSpot
Salesforce
GoHighLevel
Attio
Pipedrive
Orchestration
Clay
n8n
Make
Zapier
Claude
Data & enrichment
Apollo
Prospeo
LeadMagic
FullEnrich
People Data Labs
Activation
Instantly
Smartlead
HeyReach
lemlist
Nooks
Signal & reporting
RB2B
Warmly
Common Room
HockeyStack
Looker Studio
We also integrate the systems of record your industry actually runs on: Applied Epic, AMS360, EZLynx and HawkSoft in insurance; Yardi, MRI and AppFolio in real estate; Orion, Redtail and Addepar in wealth.
Engagements
Three ways to work with us.
Point Solutions, Integrated Systems, Strategic Partner. Each tier contains the one before it, and every scope is quoted from what we find, never from a package tier.
Point Solutions
One build · fixed scope
You already know what is broken. We build that one thing properly, document it, hand you the keys and get out of the way.
Automated cold email
Automated SEO
Automated LinkedIn
CRM builds
Clay table builds
Integrated Systems
Full build · handover included
The same builds, wired to each other. One data spine, one signal library, plays that hand off instead of running in isolation.
A single data spine every build reads from and writes to
Your industry’s signal library, feeding every channel
Routing and scoring across the whole system
Measurement that spans channels rather than per tool
Full documentation, walkthroughs and team training
Strategic Partner
Ongoing · fractional
Everything above, and a GTM engineer inside your business. The person who builds it, sitting in your meetings.
Fractional GTM engineer embedded with your team
A standing seat in your revenue meeting
New signals and plays developed every month
Campaign operations and deliverability managed
Month to month after the initial term. No annual lock.
How we work
Four commitments, in writing.
Tool-agnostic.
Most firms in this category are certified on one platform and recommend it to everyone. We’ll recommend it when it’s right and something cheaper when it isn’t. You own the licenses either way.
Fixed scope. Fixed timeline.
Scope is set before anything is built. The timeline runs from the day we have access to your systems, and changes go through a written change order, never a surprise invoice.
We build it. You own it.
Everything ships into your accounts, under your logins, documented, with your team trained on it. The engine is yours whether you keep working with us or not. Nothing is held in an agency’s workspace.
Small on purpose.
The person who scopes your build is the person who builds it. No account manager layer, no junior learning on your account, no offshore delivery pod. The leverage comes from the tooling, not the org chart.
“You’re not hiring a firm. You’re hiring the person who will build the thing, and I’d rather you know that up front.”
Jacob Kozanecki, founder. Gamma is deliberately one senior operator with a lot of leverage rather than a bench of juniors.
Questions
Reasonable objections.
What actually is GTM engineering?
Building the systems underneath sales and marketing rather than running campaigns on top of them. A marketing agency runs your outreach. We build the data, automation and AI infrastructure that decides who your outreach goes to, when, and with what in it. The campaigns are downstream of the machine.
We already have a CRM. Isn't this what we bought it for?
A CRM stores what your team enters. It doesn't find accounts, fill them in, notice when something changes, decide who to route it to, or write anything. That's four other systems, and connecting them is most of what we do. Your CRM is one layer of four, usually the one that's been paid for and half-configured.
How is this different from hiring someone?
Published salary data for a go-to-market engineer runs from roughly $100K to $180K base depending on source and market, before benefits and before the months it takes to find one. The role is new enough that it's genuinely hard to evaluate a candidate for it. A build produces an asset you keep, running in weeks rather than after a search. If you do eventually hire, they inherit a working system instead of a blank slate.
What does it cost?
It depends entirely on what we find, so quoting a number here would be guessing. What we can tell you: The Solution is a fixed fee, The (Re)Build is a fixed fee quoted from that roadmap rather than an hourly meter, and The Partner is a monthly fee with no annual lock. You'll have a real number before anything is built.
What if we stop working with you?
The engine keeps running. It's in your accounts, under your logins, documented, and your team has been trained on it. That's the point of the ownership commitment. You should be able to leave.
Do you do cold email?
Yes, as one output of the system, never as the product. Cold email built on a purchased list is why most firms think outbound doesn't work. Cold email built on a real signal, to an account you've verified is in market, carrying research a person would have spent an hour on, is a different activity that happens to use the same channel.
Will this work with our AMS or practice management system?
Usually, and it's the first thing we check. Applied Epic, AMS360, EZLynx and HawkSoft in insurance; Yardi, MRI and AppFolio in real estate; Orion, Redtail and Addepar in wealth. They vary enormously in how open they are, and several require vendor approval before anything can connect. Confirming what your systems will and won't allow happens in The Solution, before anyone quotes a build.
Do you work with software companies?
Selectively. B2B software and IT services with a real sales motion, yes, especially vertical software selling into insurance, real estate, finance or professional services, where we already know the buyer's world. Pure self-serve products with no sales team, no. That's a growth engineering problem, it's well served by dozens of agencies, and we'd be the fortieth option rather than the first.
Get started
Find gamma.
Gamma is the second derivative, the rate of change of the rate of change. It’s what separates a business that grows by adding people from one that grows because the system underneath it compounds.
Tell us what’s happening and we’ll tell you whether there’s an engineering problem worth solving. If there isn’t, we’ll say so.