Engagements
Buy a piece. Buy the system. Or buy the engineer too.
Three tiers, and each one contains the one before it. There is no version of this where you pay for something and then find out it does not include the obvious thing.
GAMMA · ENGAGEMENT LADDER
TIER 01 · POINT SOLUTIONS
Cold email
SEO
CRM
Clay tables
EACH ONE WORKS. NONE OF THEM TALK.
TIER 02 · INTEGRATED SYSTEMS
Cold email
SEO
Data spine
ONE SIGNAL LIBRARY
CRM
Clay tables
PLUS HANDOVER AND TRAINING
TIER 03 · STRATEGIC PARTNER
Everything in Tier 02
RUNNING, MONITORED, EXTENDED EVERY MONTH
γ
Fractional GTM engineer
IN YOUR REVENUE MEETING
The three tiers
Each one contains the last.
FASTEST TO VALUE
Point Solutions
ONE BUILD · FIXED SCOPE
You already know what is broken. We build that one thing properly, document it, hand you the keys and get out of the way.
AVAILABLE AS SINGLE BUILDS
Automated cold email
Automated SEO
Automated LinkedIn
CRM builds
Clay table builds
WHERE IT BECOMES AN ENGINE
Integrated Systems
FULL BUILD · HANDOVER INCLUDED
INCLUDES EVERY POINT SOLUTION YOU NEED
The same builds, wired to each other. One data spine, one signal library, plays that hand off instead of running in isolation. This is the tier where the tools stop being tools.
ADDS
A single data spine every build reads from and writes to
Your industry’s signal library, feeding every channel
Routing and scoring across the whole system
Measurement that spans channels rather than per tool
Full documentation, recorded walkthroughs and team training
Ownership: your accounts, your licenses, yours to keep
Deepest engagement
Strategic Partner
ONGOING · FRACTIONAL
INCLUDES THE FULL INTEGRATED SYSTEM
Everything above, and a GTM engineer inside your business. Not an account manager who reports on the work. The person who builds it, sitting in your meetings.
ADDS
Fractional GTM engineer embedded with your team
A standing seat in your revenue meeting
New signals and plays developed every month
Campaign operations and deliverability managed
A build cycle each month as opportunities surface
Month to month after the initial term. No annual lock.
Point Solutions
Five builds. Each one live and yours.
Every build below is a complete, working system on its own. Buy one, own it, and stop there if you want to. Most firms do not, but that is their decision to make later rather than ours to make now.
LAYER 03 · ACTIVATION
Automated cold email
Sending infrastructure, domain and inbox setup, warming, verification, sequencing and reply handling. Built to reach the inbox rather than to hit a send volume.
DOMAINS & DELIVERABILITY
LIST BUILD & VERIFICATION
SEQUENCES & REPLY ROUTING
LAYER 03 · ACTIVATION
Automated SEO
Keyword and query mapping against how your buyers actually search, then a production system that ships pages on a schedule instead of when someone has a spare afternoon.
QUERY & INTENT MAPPING
PROGRAMMATIC PAGE PRODUCTION
INTERNAL LINKING & TRACKING
LAYER 03 · ACTIVATION
Automated LinkedIn
Connection and message sequencing that runs off the same targeting as everything else, plus the content cadence that makes a producer’s profile do work between conversations.
CONNECTION & MESSAGE SEQUENCES
PROFILE & CONTENT CADENCE
ACTIVITY LOGGED TO CRM
LAYER 01 · DATA
CRM builds
Restructured around how you actually sell rather than how the demo assumed. Stages with written exit criteria, routing that runs in minutes, and hygiene rules that hold after we leave.
ARCHITECTURE & STAGE DESIGN
ROUTING & AUTOMATION
MIGRATION, HYGIENE, DASHBOARDS
LAYER 01 · DATA
Clay table builds
The enrichment and research engine underneath everything else. Waterfalls, scoring, AI research columns and the exports that push clean records into the systems your team actually uses.
ENRICHMENT WATERFALLS
AI RESEARCH & SCORING
EXPORTS & SYNC
ALSO AVAILABLE
Single builds on request
Signal monitoring for one trigger, a reporting dashboard, deliverability remediation, a data cleanup, a single workflow that keeps breaking. If it is one contained thing, ask.
SCOPED AND QUOTED IN DAYS
Side by side
What changes at each tier.
POINT
INTEGRATED
PARTNER
Individual systems built properly
YES
YES
YES
Built in your accounts, under your licenses
YES
YES
YES
Documentation
YES
YES
YES
Shared data spine across every build
NO
YES
YES
Your industry’s signal library, feeding all channels
NO
YES
YES
Cross-channel routing and scoring
NO
YES
YES
Measurement across the whole engine
NO
YES
YES
Formal handover and team training
NO
YES
YES
Ongoing signal and play development
NO
NO
YES
Campaign operations run for you
NO
NO
YES
Embedded engineer in your revenue meeting
NO
NO
YES
Monthly build cycle
NO
NO
YES
WHY THE LADDER IS SHAPED LIKE THIS
A point solution is a piece of layer three. It works, and we will happily sell you one, because a working cold email system beats a stalled conversation about a full rebuild. But a single build cannot compound. It has no shared data underneath it, no signal feeding it, and no measurement spanning it.
That is not a criticism of point solutions. It is the reason the second tier exists, and it is the honest version of what almost every firm in this category is actually selling when they sell you one thing. The difference between tier one and tier two is not more tools. It is the connections between them.
Not sure which tier you need?
Tell us what is not working. If a single build fixes it we will say so, and we will not try to sell you the system you do not need yet.